Apple CEO Tim Cook
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Good morning. A business owner bought a Cybertruck last year to advertise her company. Now, she’s one of many cybertruck owners facing growing hostility and threats of violence. “I paid over $400 to teach my staff self-defense,” she writes. Read the full story.

In today’s newsletter, the tech industry received some welcome news over the weekend — sort of.

What’s on deck

Markets: The spasm in the Treasury market last week was a warning for Trump and the US.

Tech: Microsoft just tapped the brakes on its AI data center expansion. Is that a bad sign?

Business: Elon Musk’s marketing strategy for Tesla made showrooms a “sitting duck” for protesters.

But first, Big Tech dares to dream.


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Apple CEO Tim Cook standing behind several people including JD Vance and Donald Trump.
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Confusion abounds this morning. On Friday, the US Customs and Border Protection said devices like smartphones, computers, and memory chips would be exempt from higher tariffs.

“This is the dream scenario for tech investors,” Dan Ives, the global head of technology research at Wedbush Securities, posted on X. “Smartphones, chips being excluded is a game-changer scenario when it comes to China tariffs.”

Global tech titans breathed a sigh of relief … for a moment.

Trump took to Truth Social on Sunday with some clarifications. “NOBODY is getting ‘off the hook’,” he wrote, adding: “Especially not China which, by far, treats us the worst!”

Trump denied there were ever actually exemptions from tariffs because a previous tariff is still in place. “There was no Tariff ‘exception’,” Trump wrote. “These products are subject to the existing 20% Fentanyl Tariffs, and they are just moving to a different Tariff ‘bucket.'”

Commerce Secretary Howard Lutnick echoed Trump’s comments during an interview with ABC News on Sunday, saying that tech products would be subject to tariffs after an investigation into the effect importing vital tech components has on national security

So, not quite an exemption — but exempt-ish.

It was still welcome news for Big Tech.

As chaotic as the messaging over the weekend was, certain tech products are no longer exposed to the 145% reciprocal tariff on China.

US stock futures are up early Monday, with both the S&P 500 and Nasdaq rising as much as 1.4%. Apple is up more than 5% in premarket trading.


Traders work on the floor of the New York Stock Exchange during morning trading on April 10, 2025 in New York City.
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1. A historic week for markets. Stocks plunged and soared every day last week as Wall Street tried to gauge the impact of Trump’s shifting tariffs. BI recapped investors’ roller coaster ride.