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Hasbro shares jumped Thursday after the company’s first-quarter results topped estimates.
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Sales and profits rose year-over-year, and Hasbro maintained its full-year outlook amid uncertainty about the impact of tariffs.
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Hasbro also announced the extension of its licensing deal with Disney to keep making toys and games for franchises like Marvel and Star Wars.
Hasbro (HAS) shares surged Thursday after the toy maker posted better-than-expected results for the first quarter and agreed to extend a licensing deal with Disney (DIS).
The toy and board game giant reported adjusted earnings per share (EPS) of $1.04 on revenue that jumped 17% year-over-year to $887.1 million, topping analysts’ estimates compiled by Visible Alpha.
CEO Chris Cocks said the company’s new “Playing to Win” strategy that it unveiled last quarter, with plans to generate consistent revenue growth through 2027, is “delivering in a challenging environment” so far this year.
“Given the uncertainty of the current tariff environment,” Hasbro said it is not yet changing the full-year forecasts it announced in February. At the time, Hasbro said it expected “slight” revenue growth in 2025, with adjusted EBITDA forecast between $1.1 billion and $1.15 billion.
Separately Thursday, Hasbro said it agreed to extend its long-running licensing deal with Disney, allowing the toy company to continue making toys and games tied to Disney franchises like Marvel and Star Wars.
Hasbro shares were up 13% in early trading Thursday, and have added about 7% since the start of 2025.
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