With so many different forces affecting its value at all times, it’s remarkable that Bitcoin‘s (CRYPTO: BTC) price isn’t even more volatile. So when there’s significant purchasing action by a large holder that claims to want to hold on to its hoard of the coin forever, like there has been over the last couple of weeks, it’s worth paying attention to.

After all, high-profile buying could be interpreted as a tailwind for higher prices. Or it could be viewed as a risk, since it might precede later news of the same actor ditching its position for greener pastures.

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With those dynamics in mind, let’s break down who’s buying it right now and why it could be an important factor in the coin’s performance over the coming years.

Strategy (NASDAQ: MSTR), which was originally a software business known as MicroStrategy but now claims to be a Bitcoin treasury, just purchased $555.8 million of Bitcoin in the week of April 14 through April 20, bolstering its smaller purchase of $285.5 million during the week ending on April 14.

It now has about $36.5 billion of the asset, which it procured using funds from a combination of borrowing and stock issuance, for an average price of $67,766 per token. These sizable purchases come on the heels of an even larger one executed at the end of March, which was worth $1.9 billion.

Given that Strategy has been loath to sell its Bitcoin so far, and that it might not ever do so unless forced to, some investors could interpret its ongoing confidence in the coin as a reason to buy it. After all, it controls around 2.5% of all the crypto that’s currently in circulation, which is actually a very large proportion for an asset that’s highly distributed and decentralized in nature.

With that much supply taken off the market, it will increase the competition among buyers for the remaining portion that’s still for sale, which will drive prices up over the medium and long terms. Especially when paired with Bitcoin’s other scarcity-generating mechanics, like its increasing mining difficulty over time, this kind of supply control can make it far more expensive for future buyers to secure a position of their own, significantly rewarding those who got in earlier, like Strategy.

At the same time, investors may also be interested in buying more Bitcoin because of the publicity that Strategy’s purchases tend to bring. There’s something compelling in the narrative of having a major evangelist for an asset that’s proudly buying it at practically any price.