• Given the uncertainty around tariffs, some investors are starting to view Bitcoin as digital gold and a store of value.

  • Institutional adoption of Bitcoin is on the rise, thanks primarily to the launch of the new spot Bitcoin ETFs.

  • If the current trade tensions intensify, Bitcoin could challenge the U.S. dollar as the world’s reserve currency.

Crypto prices have collapsed as President Donald Trump’s trade war has expanded. Across the board, crypto prices are down for the year, and many show little sign of recovery anytime soon.

Against a backdrop of escalating tariffs, investors are moving from risky assets to less risky assets, and that makes any cryptocurrency an easy candidate to drop from a portfolio. But there’s one cryptocurrency that could still win, and that’s Bitcoin (CRYPTO: BTC).

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During the past 30 days, Bitcoin is up 14%, primarily due to the revival of the digital gold investment thesis. In the eyes of many investors, Bitcoin is starting to behave just like physical gold, and that makes it extraordinarily valuable. During times of economic and geopolitical uncertainty, Bitcoin could be a potential store of value.

While there is still skepticism about this digital gold thesis, there is also a growing body of evidence to suggest that Bitcoin holds up even better than gold during moments of peak economic and geopolitical uncertainty.

Last September, BlackRock issued a 10-page report, titled as “Bitcoin As a Unique Diversifier,” that examined six different external shocks to the world economy that occurred between 2020 and 2024, including the COVID-19 pandemic and Russia’s invasion of Ukraine.

In five of six cases, Bitcoin performed better than gold over the long haul. And in half of the cases, Bitcoin performed better than gold over both the short term and long term. So that gives me a lot of confidence that Bitcoin can still be a winner, even if the trade war escalates further. As investors come to grips with the consequences of tariffs, they are likely to turn to Bitcoin as a store of value. That could explain why Bitcoin has started to rally during the past 30 days.

The second major factor is a ramp-up in institutional adoption of Bitcoin during the past 18 months, thanks primarily to the launch of spot Bitcoin exchange-traded funds (ETFs) last year. They have now hauled in more than $100 billion from investors looking for an easy way to get exposure to Bitcoin.