MSTR earnings came out May 1. My morning media stops last Thursday (here and here) asked for a preview. We don’t talk about stocks, so I planned to zoom out and hit themes. While preparing, I had to suppress the eye-roll reflexes that MSTR triggers.

MSTR, of course, is the ticker symbol for MicroStrategy, or Strategy, as the company is now known. Strategy, fronted by Michael Saylor, pioneered the “bitcoin treasury” model that’s now been copied by Metaplanet and dozens of other companies. Strategy plans to raise $84 billion, according to its most recent announcement, across equity and fixed income instruments.

Here are three questions:

1. Earnings?
MSTR “earnings” and “price targets” are… Well, they don’t really mean the same thing, especially once the effect of ASC 2023-08 is backed out. It’s just the price of bitcoin and financing, plain and simple. Wall Street analysts and pundits should get that right.

2. Strategy?
You can’t just say, “Strategy.” You have to say, “Strategy; you know, it used to be Microstrategy.” Like Prince, Puff Daddy, Kanye West and Twitter. NB: folks say “strategy” (small “s”) a lot already.

3. Don’t be a hater?
MSTR supports a market cap of $107b with bitcoin holdings of $53b and laser-eyed goodwill. No lifeboat, no parachute, no apparent Plan B. If it fails, the bitcoin market could take the blame.

Those eye-rollers (and some obsequious media coverage) notwithstanding, we can agree that:

– The capital raises are truly awesome. The force is strong in this one.

– MSTR is up 36% on the year, compared to less than 5% for bitcoin. Who am I to throw stones?

– MSTR cleverly uses stock price volatility as a feature, not a bug, for 1) issuing mouth-watering converts, 2) attracting listed options volume, and 3) corporate “yield” strategies. (Just please stop calling option-selling a “yield strategy.” And I said “strategy” again. Small “s”.)

– The preferreds (STRK and STRF) hit the mark with some folks who like preferreds. Some of my preferreds friends are smitten.

Strategy (big “S”) has not only created a movement, but a category. Levered MSTR ETFs (including this new one which pays “income”) serve the market for whom MSTR’s 70 vol is dull. Grayscale announced an ETF that tracks 30 companies that hold at least 100 bitcoin.

Last, but not least, Cantor Equity Partners, a SPAC, is merging to form Twenty One Capital, which will hold $3 billion of bitcoin. Mention this trend in a room full of pundits and they’ll yell “Gamestop!” in unison. It’s fun.