• Ethereum is almost 60% below its all-time high and continues to decline in 2025.

  • Long known for its complex tech upgrades, Ethereum appears to be pivoting to a new strategy based around simplicity.

  • A simpler and easier-to-understand Ethereum could unlock tremendous value and help it regain its former luster.

  • 10 stocks we like better than Ethereum ›

Ethereum (CRYPTO: ETH) is down almost 40% this year, and many investors are now starting to question its long-term outlook. At a current price of almost $2,100, Ethereum is nowhere close to its all-time high of $4,891 from 2021 and continues to lose ground to blockchain rivals.

So, it might seem ludicrous even to consider investing in Ethereum right now. But there is one compelling reason you might want to consider buying Ethereum on the dip.

Ethereum is unique among the major cryptocurrencies in that it actually has a coherent roadmap for future development. This goes beyond just a mission statement or some broad expression of goals and proposed milestones.

Piles of Ethereum coins.
Image source: Getty Images.

Every year, Vitalik Buterin, the co-founder of Ethereum, lays out the exact technological upgrades and improvements that are coming up, as well as some context for how they will make Ethereum better, faster, and stronger. This leads to some exciting technological breakthroughs, such as the much-ballyhooed Merge that took place in 2022.

On May 7, Ethereum unveiled yet another technological upgrade called “Pectra” (an amalgam of “Prague” and “Electra”). As with past tech upgrades, Pectra will offer improvements in terms of scalability, speed, and overall performance of the Ethereum blockchain.

The problem is that these annual tech upgrades are often so wonky and so complex that they are largely indecipherable to the layperson. This makes it very difficult for the average investor to value Ethereum and to come up with any kind of exciting investment thesis for it.

For example, take the new Pectra upgrade. As the Ethereum Foundation points out, one key improvement is that “L2 scaling data storage blobs increased by 2x.”

Sounds simple enough, but it requires you to know that Ethereum has a two-layer blockchain architecture (the L1 and the L2), that storage blobs (“binary large objects”) are a sophisticated way of storing data and a key piece of Ethereum’s overall strategic roadmap, and that the L2 layer is very important now for how quickly transactions are processed on the Ethereum blockchain.