E-commerce florist and gift retailer 1-800-FLOWERS (NASDAQ:FLWS) fell short of the market’s revenue expectations in Q1 CY2025, with sales falling 12.6% year on year to $331.5 million. Its non-GAAP loss of $0.71 per share was significantly below analysts’ consensus estimates.

Is now the time to buy 1-800-FLOWERS? Find out in our full research report.

  • Revenue: $331.5 million vs analyst estimates of $364.2 million (12.6% year-on-year decline, 9% miss)

  • Adjusted EPS: -$0.71 vs analyst estimates of -$0.34 (significant miss)

  • Adjusted EBITDA: -$34.92 million vs analyst estimates of -$12.43 million (-10.5% margin, significant miss)

  • Operating Margin: -58.4%, down from -6.4% in the same quarter last year

  • Free Cash Flow was -$160 million compared to -$121.4 million in the same quarter last year

  • Market Capitalization: $360.6 million

“While we are deeply disappointed by the quarterly results, we are steadfast in our commitment to turning this underperformance around,” said Jim McCann, Executive Chairman and current Chief Executive Officer of 1-800-FLOWERS.COM.

Founded in 1976, 1-800-FLOWERS (NASDAQ:FLWS) is an online retailer of flowers, gifts, and gourmet foods, serving customers globally.

A company’s long-term sales performance can indicate its overall quality. Any business can experience short-term success, but top-performing ones enjoy sustained growth for years. Over the last five years, 1-800-FLOWERS grew its sales at a sluggish 5.1% compounded annual growth rate. This was below our standard for the consumer discretionary sector and is a poor baseline for our analysis.

1-800-FLOWERS Quarterly Revenue
1-800-FLOWERS Quarterly Revenue

Long-term growth is the most important, but within consumer discretionary, product cycles are short and revenue can be hit-driven due to rapidly changing trends and consumer preferences. 1-800-FLOWERS’s performance shows it grew in the past but relinquished its gains over the last two years, as its revenue fell by 9.9% annually.

1-800-FLOWERS Year-On-Year Revenue Growth
1-800-FLOWERS Year-On-Year Revenue Growth

We can dig further into the company’s revenue dynamics by analyzing its most important segments, Gift Baskets and Flowers, which are 32.3% and 59.1% of revenue. Over the last two years, 1-800-FLOWERS’s Gift Baskets revenue (food and fruits) averaged 81,656% year-on-year growth while its Flowers revenue (floral products) averaged 88,508% growth.

This quarter, 1-800-FLOWERS missed Wall Street’s estimates and reported a rather uninspiring 12.6% year-on-year revenue decline, generating $331.5 million of revenue.

Looking ahead, sell-side analysts expect revenue to grow 6% over the next 12 months. While this projection indicates its newer products and services will catalyze better top-line performance, it is still below the sector average.